Veo3Gen “Boards” for Campaign Videos: A Simple System to Organize Variations, Pick Winners, and Stay On‑Brand (as of 2026-02-11)

Why “boards” beat folders when you’re iterating AI video

Folders are great for archiving. They’re terrible for decision-making when you’re generating dozens of variations across hooks, offers, and aspect ratios.

A board-style workspace gives you a single place to:

• Keep context for the whole campaign (what you tried, what worked, what failed)
• Compare variations side-by-side without digging through exports
• Preserve the “recipe” behind a winning look so you can repeat it

This idea isn’t hypothetical—Dream Machine explicitly positions boards as the place to create and organize visual projects, and also notes that the system retains context within a board as you build on earlier generations. (https://lumalabs.ai/learning-hub/web-quick-start) (https://lumalabs.ai/learning-hub/best-practices)

Veo3Gen “Boards” are about turning that same principle into a simple campaign workflow: one board per campaign, structured so you can iterate fast without drifting off-brand.

The Veo3Gen Board Setup (15 minutes): campaigns, pillars, and naming rules

If you’re a solo creator or a small marketing team, your board structure should answer one question instantly:

“Where does this video fit in the campaign, and what exactly is different about this version?”

Board taxonomy (Campaign → Concept → Shot → Variation)

Use this concrete hierarchy:

• Campaign: the marketing push (launch, seasonal promo, evergreen acquisition)
• Concept: the core idea/angle (problem-solution, testimonial, unboxing)
• Shot: the visual building block (opening macro shot, demo shot, CTA endcard)
• Variation: the tested difference (hook line, offer, framing, aspect ratio)

Here’s a ready naming convention you can copy:

[Campaign] / [Concept] / [Shot] / [Variation]

Example:

• 2026Q1-SpringSale / Problem-Solution / Shot01-Hook / V03_HookB_Offer1_9x16
• 2026Q1-SpringSale / Problem-Solution / Shot03-Demo / V08_HookC_Offer2_1x1

Pin three “cards” at the top of every board

You’ll move faster if your rules are always visible. Create three pinned notes (or the Veo3Gen equivalent):

1. Style card (the look)
2. Cast card (who appears)
3. Product/brand rules (what must be true)

This also helps you take advantage of board-level continuity. Dream Machine’s guide notes that context can be retained within a board—i.e., it “remembers” earlier generations and builds upon them. (https://lumalabs.ai/learning-hub/best-practices)

Keep prompting simple: natural language + specificity

You don’t need prompt gymnastics. Dream Machine’s best practices recommend natural language and being specific about style, mood, lighting, and elements. (https://lumalabs.ai/learning-hub/best-practices)

Also: avoid “negative prompting” habits. Luma’s guidance says using negative prompting to exclude elements is counterproductive, and recommends a positive-only approach for better results. (https://lumaai-help.freshdesk.com/support/solutions/articles/151000219614-understanding-prompting-for-dream-machine-positive-vs-negative)

The Variation Matrix: generate 12 versions without chaos (Hook × Offer × Visual)

Most campaign testing falls apart because people generate “a bunch of options” with no structure.

Instead, pick three controlled variables and build a small matrix.

Ready-to-copy Variation Matrix (3 × 2 × 2 = 12)

Variable	Options	Notes (keep constant elsewhere)
Hook (first 1–2s)	A / B / C	Same product, same core claim
Angle (message frame)	Offer1 / Offer2	e.g., discount vs bundle
Aspect ratio	9:16 / 1:1	Same shot list, reframed

Total renders: 3 hooks × 2 angles × 2 aspect ratios = 12 variations.

How to run the matrix on a board

• Create one Concept lane (or section)
• Add Shot entries (Shot01 Hook, Shot02 Proof, Shot03 Demo, Shot04 CTA)
• Under each Shot, generate the 12 Variations with consistent naming

If your workflow includes creating an image first and then animating it, Dream Machine’s quick start describes Text-to-Image as a foundation for animations and that you can generate a batch of 4 images from a prompt, then refine using “More Like This” variations. (https://lumalabs.ai/learning-hub/web-quick-start)

How to keep brand consistency across variations

Variation testing doesn’t mean brand roulette. The goal is to change one thing at a time while the brand stays locked.

1) The Style Card (pinned)

Include:

• Brand adjectives (e.g., “clean, bright, premium, playful”)
• Color constraints (e.g., “dominant: off-white + brand blue accents”)
• Lighting notes (soft studio, outdoor golden hour, etc.)
• Camera behavior (steady handheld vs tripod-smooth)

If you use camera controls, Dream Machine’s best practices describe camera motion options like Pan, Orbit, and Zoom. (https://lumalabs.ai/learning-hub/best-practices)

2) The Cast Card (pinned)

Include:

• Who can appear (creator only? hands-only? diverse actors?)
• Wardrobe restrictions (solid colors, no logos)
• Tone and behavior (calm educator vs high-energy pitch)

3) Product/Brand Rules (pinned)

Include:

• Product must be centered and readable in demo shots
• Avoid unapproved claims (list the “allowed claims” only)
• Logo usage rules (where it can appear, how big)
• CTA destination (single canonical URL per campaign)

Prompting rule: describe what you want, not what you fear

When you need to correct a result, do it with “positive” edits:

• Instead of: “no shaky camera, no weird hands, no artifacts”
• Try: “steady camera on tripod, hands remain consistent, clean edges”

This aligns with the guidance that negative prompting is counterproductive and a positive-only approach is recommended. (https://lumaai-help.freshdesk.com/support/solutions/articles/151000219614-understanding-prompting-for-dream-machine-positive-vs-negative)

Picking winners fast: a lightweight review rubric + what to save as templates

You don’t need a 30-row spreadsheet. You need a repeatable scoring pass that makes “ship / iterate / kill” obvious.

10-point review rubric (score 0–2 each)

1. Clarity in the first 1 second (do I instantly get what this is?)
2. Thumb-stopping hook (would I pause scrolling?)
3. Message coherence (no confusing jump in meaning)
4. Motion stability (no distracting jitter or warping)
5. Subject consistency (product/actor stays recognizable)
6. Legibility (any on-screen text is readable)
7. Brand fit (matches style card + tone)
8. Product clarity (what it does is obvious)
9. CTA clarity (what to do next is unmistakable)
10. Editability (easy to trim, caption, and reuse in different cuts)

Pick the top 2–3 winners per concept. Everything else becomes “learning material,” not baggage.

What to save as templates

When a variation wins, save these pieces so you can replicate the outcome:

• Winning Hook recipe (hook text + shot framing)
• Winning visual reference set (the best still or keyframe)
• Prompt version (copy/paste into a “template prompt” note)
• CTA endcard pattern (layout + word count)

If your workflow supports iterative refinement tools (e.g., “Modify” style edits), Dream Machine’s quick start describes refining an image by describing specific changes like “make colors warmer.” (https://lumalabs.ai/learning-hub/web-quick-start)

Handoff-ready outputs: exports, captions, and what to document for your next sprint

A board is only valuable if it reduces future work. That means every shipped video should be “handoff-ready”—even if you’re handing off to future-you.

Minimal documentation checklist (copy/paste)

• Campaign + concept + shot + variation name
• Prompt text (final)
• Prompt version/date (e.g., v1.3)
• Key settings used (aspect ratio, duration; seed/settings if available)
• References used (images, brand frames)
• What changed vs previous version
• Export details (format, resolution)
• Caption text + hashtags (if applicable)
• Performance notes (what you observed in the first day)

For downloads in a board-style tool, Dream Machine’s quick start explains you can download a chosen video via a menu in the top-right of the video and selecting Download. (https://lumalabs.ai/learning-hub/web-quick-start)

Common board mistakes (and quick fixes) creators make in week 1

Mistake 1: Naming everything “final_final2”

Fix: enforce the taxonomy and variation naming. If it can’t be compared, it can’t be improved.

Mistake 2: Testing too many variables at once

Fix: use the 3-variable matrix. Keep everything else locked by the pinned cards.

Mistake 3: Letting “brainstorming” leak into production

If you do ideation inside the same space as production, label it clearly. Some tools include a “Brainstorm” function to explore related concepts. (https://lumalabs.ai/learning-hub/web-quick-start)

Fix: separate sections: Ideas vs Production vs Winners.

Mistake 4: Overusing negative prompts

Fix: rewrite prompts as positive requirements; negative prompting is described as counterproductive. (https://lumaai-help.freshdesk.com/support/solutions/articles/151000219614-understanding-prompting-for-dream-machine-positive-vs-negative)

Mistake 5: Not saving the “why” behind a winner

Fix: pin a short “Winner note”: what changed, why it worked, and what to reuse.

FAQ

What’s the smallest board structure that still works?

Campaign → Concept → Shot → Variation. If you can’t name it that way, you’re probably mixing concepts or changing too many variables.

Do I need to generate images first, or go straight to video?

Either can work. Some workflows generate images as a foundation for animation, then create video versions from a selected image. (https://lumalabs.ai/learning-hub/web-quick-start)

How many variations should I create per concept?

Start with 12 (3 hooks × 2 angles × 2 aspect ratios). It’s enough to surface patterns without overwhelming review.

How do I keep text readable in AI generations?

Be explicit when you want text included; Dream Machine’s best practices note you can ask for text by specifying it directly in the prompt. (https://lumalabs.ai/learning-hub/best-practices)

Related reading

• Veo 3.1 vs Sora 2: comparison
• Veo 3.1 release date & launch notes
• What is the Veo 3 API?

CTA: turn this workflow into a repeatable system in Veo3Gen

If you want to operationalize this board workflow—generate structured variations, keep prompts/templates organized, and standardize outputs for campaigns—build it directly into your pipeline with the Veo3Gen API: /api.

Need to estimate usage for your team or compare tiers before you commit? See pricing options here: /pricing.

Try Veo3Gen (Affordable Veo 3.1 Access)

If you want to turn these tips into real clips today, try Veo3Gen:

• Start generating via the API: /api
• See plans and pricing: /pricing